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Enjoy this week’s Investor Success Podcast, with special guest, Kathy Kennebrook
“Do something every single day to move your marketing and business forward” Kathy Kennebrook
Discussion points:
- The keys to direct mail success include: 1. Targeted list 2. Hand Addressed w/ #10 Envelope 3. Response Mechanism 4. Lumpy Mail w/ flat pen
- Marketing Tip – Ask the seller to do something for you (send you photos) and provide 3 ways to contact you
- Marketing Tip – Put your tenants to work as bird dogs
- Marketing App. tip – Check out : HomeSnap
- Marketing tip – Use holidays to your advantage with stickers, colored envelopes, etc.
- Marketing tip – Residual Campaigns increase open rates (see Kathy’s response rates below):Mailing 1 : 5 – 8% response
Mailing 2: 9 – 14%
Mailing 3: Up to 20% - Marketing Tip – When selling houses (flips) use: 1. Fact sheet w/ all renovations you completed, room sizes, schools, etc.
Resources:
Kathy Kennebrook’s Marketing Magic System Investor Success Mastermind Podcast Listener’s Special: Use the code “MAGIC” during checkout to receive an extra 15% off
About our guest:
Kathy Kennebrook is the ultimate success story. She spent several years in the banking industry before discovering the world of real estate. After attending some real estate seminars this 4 foot 11 mother of two got really excited and before you know it she’d bought and sold hundreds of properties using none of her own money or credit.
Kathy holds a degree in accounting and has co-authored the books: The Venus Approach to Real Estate Investing, Walking With the Wise Real Estate Investor, and Walking With the Wise Entrepreneur which also includes real estate experts Donald Trump, Suze Orman, Robert Kiyosaki, and Dr. Wayne Dyer. She is the nation’s leading expert at finding highly qualified, motivated sellers, buyers and lenders using many types of direct mail marketing. She is known throughout the United States and Canada as the Marketing Magic Lady. She has put together a simple step-by-step system that anyone can follow to duplicate her success.
Kathy has been speaking throughout the country and across Canada for over 14 years and has shared the stage with Ron LeGrand, Donald Trump, Dr. Phil., Dan Kennedy, Mark Victor Hansen, Ted Thomas and Suze Orman to name a few.
Ready to take your investing to the next level?
Join your podcast host, Jim Ingersoll, in the Investor Success Mastermind
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